Why the Cube Reaction Is Becoming Our Best-Selling E-Bike at The Ark Cycles
At Ark Cycles, we’re proud to be an independent bike shop rooted in the Stroud community. We’ve always believed that great customer service, honest advice, and the chance to try a bike properly in-store makes all the difference. That’s exactly why one e-bike range has risen to the top over the last year: the Cube Reaction.
So what makes it such a hit with our customers—and why is it so perfectly suited to riding around Stroud and the surrounding Cotswolds? Let’s take a closer look.
What Is the Cube Reaction?
The Cube Reaction is a versatile electric hardtail bike designed to handle a wide mix of riding. At heart, it’s an e-mountain bike, but one that’s just as comfortable tackling bridleways, gravel tracks, lanes, and everyday riding.
Built around reliable Bosch mid-drive motors, the Reaction range offers smooth, natural pedal assistance and a solid, confidence-inspiring ride. It’s the kind of e-bike that doesn’t pigeonhole you—you can ride it for leisure, fitness, commuting, or exploring further afield.
600 Wh and 800 Wh Battery Options
One of the biggest reasons the Cube Reaction works so well for so many riders is the choice of battery sizes:
- 600 Wh models – ideal for riders who want plenty of range for regular rides, with a great balance between weight and performance.
- 800 Wh models – perfect if you’re heading out for longer adventures, tackling multiple big climbs, or just want the reassurance of maximum range.
Around Stroud, where hills are part of everyday riding, having these options really matters. Riders can choose the battery that matches how—and how far—they want to ride.
Frame Shapes for Every Rider
Another key strength of the Cube Reaction range is its accessibility. The bikes are available in all frame shapes, including:
- Traditional diamond frames
- Step-through / Easy-Entry frames for easier mounting and comfort
This means we can genuinely fit the bike to the rider, not the other way around—something we focus on heavily during our in-store consultations and demos.
Fender-Equipped (FE) Models: Ready for Real Life
Stroud riding doesn’t always mean sunshine and dry trails. That’s why the Reaction FE (Fully Equipped) models have been especially popular.
These come factory-fitted with:
- Mudguards (fenders)
- Lights
- Rear rack
They’re ideal for riders who want one bike that can handle weekend countryside rides and weekday practicality without needing aftermarket add-ons.
Perfect for Stroud’s Local Terrain
If you ride locally, you’ll know that Stroud and the surrounding Cotswolds offer a bit of everything:
- Steep climbs out of the valleys
- Rolling hills and quiet lanes
- Forest tracks, bridleways, and gravel paths
The Cube Reaction thrives here.
The Bosch motor makes short work of those punchy climbs, while the suspension fork and stable geometry inspire confidence on rougher ground. Wide tyres give grip on muddy or loose surfaces, and the upright, comfortable riding position makes longer rides more enjoyable.
In short, it’s built for exactly the kind of mixed riding our customers do every week.
Why It’s Our Best Seller
The Cube Reaction has become our best-selling e-bike because it ticks so many boxes:
- Versatile enough for multiple types of riding
- Battery options to suit different needs
- Frame shapes that work for everyone
- Practical FE versions for real-world use
- Proven reliability and performance
Most importantly, when customers take one out for a demo, they come back smiling. Feeling how the bike handles local hills and trails in person is often the moment it all clicks.
Try One for Yourself
At Ark Cycles, we don’t just sell bikes—we help you find the right one. If you’re curious why the Cube Reaction has become such a favourite, come and see us in Stroud, have a chat, and take one out for a ride.
Chances are, you’ll understand pretty quickly why so many riders are choosing it as their go-to e-bike.
https://www.thearkcycles.co.uk/search/Cube+Reaction/
